Expertise
Digital Marketing Transformation
Organizations must achieve enduring customer relevance at scale through a customer-focused digital marketing transformation to thrive—and grow.
Customer Engagement & Insights
Customer Engagement Leads to Top Line Growth. Engaged customers lead to improved satisfaction and retention, as well as increased sales to existing customers through advocacy, high-spend transactions, and brand recognition.
Content Strategy & Marketing
Content marketing is positively impacting the entire marketing & sales pipeline. Content is the glue that binds digital marketing. In order to successfully build, optimize and integrate cross-channel strategies, it’s vital that marketers plan content strategy and marketing
Integrated Marketing Campaigns
An integrated and multi-channel digital marketing strategy can weave wonders for your online presence – and the future of your business
About Mukesh
Championing marketing, branding and advertising strategy for the digital marketing, customer engagement, content marketing, analytics, and social media spaces driving Marketing ROI, creating Brand and revenue impact. Global Digital Marketing leader & professional offering over 12+ years of experience translating business initiatives and marketing strategies into bottom- line results in sales, revenue, client growth and brand impact. Experienced marketing strategist with expertise formulating pivotal revenue turnaround strategies and growing e-business as demonstrated through developing a fully integrated omni-channel marketing campaign targeted at a segment of the competition’s most profitable customers, resulting in a measurable ROI. Digital Customer Experience Consultant, Speaker, Author and Trainer.
A digital strategist focused on improving customer experience across various digital touchpoints
With the rise of mobile and social technologies helping brands to engage with their customers using Digital Marketing, Social Media, Communities
Measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI)
Strategies, design, run, measure and optimize campaigns for prospects on various platforms
Client Stories
Stories of Brands & People Inspired by AskMukesh to Change Their Business Outcomes Through Digital Transformation
Latest news
5 Key elements of winning content marketing strategy
For any successful marketing campaign there is a solid strategic plan and a brilliant execution. This is rightly said- Content is king, but well promoted content is above this. Leverage the power of well promoted content and get things done! In today’s social web world, delivering the right message to the right customer at the right time is Read more about 5 Key elements of winning content marketing strategy[…]
Beyond Medication: How Digital Technologies Are Transforming the Pharma & Healthcare Industry
In today’s modern digital age the expectations of how healthcare is delivered are changing and patients are more informed than ever. Consumers & Patients are taking control over their own healthcare and driving change, preferring a more convenient way to get medical services and access information. Its upfront that Digital technology has increased the pace Read more about Beyond Medication: How Digital Technologies Are Transforming the Pharma & Healthcare Industry[…]
Bridging the engagement gap between healthcare professionals and pharma companies
Despite an increasing focus on the HCP engagement, many pharmaceutical companies are still engaging with healthcare professionals/providers via isolated and disconnected silos. Delivering HCP engagement in silos can significantly damage the overall healthcare professional’s experience. We predict that through 2020, silos of customer engagement will be one of the top three leading causes of customer Read more about Bridging the engagement gap between healthcare professionals and pharma companies[…]
Creating Exceptional Customer Experiences through Customer Journeys
What do my customers want? This is the question that every executive asks. Let’s understand what it means and why designing and managing the Customer Journey is important for brands?
Read more about Creating Exceptional Customer Experiences through Customer Journeys
Utilizing Design Thinking to Transform Digital Customer Experience
Despite best intentions and plethora of data, many brands continue to offer uninspiring experiences for their customers. These organizations function with an internal focus, and that becomes apparent when customers interact with their marketing channels, products & services. One of the biggest challenges facing organizations when they want to become customer focused is that their Read more about Utilizing Design Thinking to Transform Digital Customer Experience[…]
How to Redefine the Way You Manage Customer Expectations and Customer Services
In order to deliver excellent customer service and high customer satisfaction, the process must start with understanding customer expectations. You need to know who your customers are, where they are and what they expect. These days, customers are empowered. Companies need to realize the importance of social media in the area of Customer Services. If Read more about How to Redefine the Way You Manage Customer Expectations and Customer Services[…]
User Experience (#UX) is More (Powerful) than You Think
Think of a recent interaction with anything which qualifies as a ‘great user experience’. This could be in the form of great usability, user friendly website which caters your needs, outstanding customer service, a product that was incredibly easy to use. In current scenario consumers are becoming more demanding in nature and expecting Read more about User Experience (#UX) is More (Powerful) than You Think[…]
How to Utilize the Power of B2B Social Selling
In my last blog I explained what is social selling and why it’s important for new generation sales and marketing folks to influence the buying cycle, grow the sales figures and impact on sales pipeline in B2B ecosystem. In this article I will try to focus on what we need to understand before we run Read more about How to Utilize the Power of B2B Social Selling[…]
Is social media marketing becoming social selling? Does social selling work for B2B?
Are you struggling to figure out what is this new buzz word – “Social Selling” among Sales and Marketing folks ? and Does it work for B2B?, Is yes then how start with social selling? Old-school selling is on the edge of extinction. Sales professionals must harness virtual and social tools to survive in Read more about Is social media marketing becoming social selling? Does social selling work for B2B?[…]
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