Bridging the engagement gap between healthcare professionals and pharma companies

Despite an increasing focus on the HCP engagement, many pharmaceutical companies are still engaging with healthcare professionals/providers via isolated and disconnected silos. Delivering HCP engagement in silos can significantly damage the overall healthcare professional’s experience. We predict that through 2020, silos of customer engagement will be one of the top three leading causes of customer Read more about Bridging the engagement gap between healthcare professionals and pharma companies[…]

User Experience (#UX) is More (Powerful) than You Think

    Think of a recent interaction with anything which qualifies as a ‘great user experience’. This could be in the form of great usability, user friendly website which caters your needs, outstanding customer service, a product that was incredibly easy to use. In current scenario consumers are becoming more demanding in nature and expecting Read more about User Experience (#UX) is More (Powerful) than You Think[…]