Category: Digital Marketing

Beyond Medication: How Digital Technologies Are Transforming the Pharma & Healthcare Industry

Posted on by Mukesh

In today’s modern digital age the expectations of how healthcare is delivered are changing and patients are more informed than ever. Consumers & Patients are taking control over their own healthcare and driving change, preferring a more convenient way to get medical services and access information. Its upfront that Digital technology has increased the pace Read more about Beyond Medication: How Digital Technologies Are Transforming the Pharma & Healthcare Industry[…]

Bridging the engagement gap between healthcare professionals and pharma companies

Posted on by Mukesh

Despite an increasing focus on the HCP engagement, many pharmaceutical companies are still engaging with healthcare professionals/providers via isolated and disconnected silos. Delivering HCP engagement in silos can significantly damage the overall healthcare professional’s experience. We predict that through 2020, silos of customer engagement will be one of the top three leading causes of customer Read more about Bridging the engagement gap between healthcare professionals and pharma companies[…]

Utilizing Design Thinking to Transform Digital Customer Experience

Posted on by Mukesh

Despite best intentions and plethora of data, many brands continue to offer uninspiring experiences for their customers. These organizations function with an internal focus, and that becomes apparent when customers interact with their marketing channels, products & services. One of the biggest challenges facing organizations when they want to become customer focused is that their Read more about Utilizing Design Thinking to Transform Digital Customer Experience[…]

User Experience (#UX) is More (Powerful) than You Think

Posted on by Mukesh

    Think of a recent interaction with anything which qualifies as a ‘great user experience’. This could be in the form of great usability, user friendly website which caters your needs, outstanding customer service, a product that was incredibly easy to use. In current scenario consumers are becoming more demanding in nature and expecting Read more about User Experience (#UX) is More (Powerful) than You Think[…]